Branding & Corporate

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernising their visual image in terms of logo, design, and collaterals.

Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same - what it stands for, or its personality.

Unfortunately, many companies do not realise this, as they are sometimes led to believe by agencies and consultancy companies that the visual changes will change the brand image. Changes to logos, signage, and even outlet design do not always change consumer perceptions of quality, service, and the intangible associations that come to the fore when the brand name is seen or heard.

The best changes reassure consumers that the company is concerned about how it looks. Brands do have to maintain a modern look, and the visual identity needs to change over time. But the key to successfully effecting a new look is evolution, not revolution.

Logo Design

We offer a range of packages to create or evolve your business identity through its logo. One of our designers will contact you to discuss your business products and services, your customer base and the type of business you wish to project (friendly, efficient, professional, etc). Then a selection of designs will be provided for review and reworking until a final logo is defined.

please contact us for more information on this service.

Re-brands

As businesses grow and mature the initial websites and branding may no longer 'cut the mustard'. Almost every business changes as it ages, with a greater understanding of its customer base and a greater budget to enable the creation of a more fitting brand.

Many businesses start out with limited budgets and are forced to use what they can afford and the first/cheapest option may not represent where the business is now placed.

Give us a call to discuss your current business requirements and how Fiery Phoenix can help you present your business effectively for your current customer base.

Print Design

There are a variety of print projects, from Letter head, compliment slips and business cards through to advertising, banners, flyers and print ads in magazines.

Fiery Phoenix can create powerful designs to convey your business message to your clients.

Illustration

From the creation of cartoon characters, to banner images through to icons for use thoughout your site the services of a talented Illustrator cannot be underestimated. It is the small touches which really connect with your audience and allow your messages to be presented in a powerful and effective way.

Social Media Pages

Fiery Phoenix can tailor your Social Media to present your brand effectively.

MySpace, Facebook and Twitter can all be branded and will work well to promote your business in out of office hours.

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