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Keyword and Phrase Generation
By Babs Rudlin - SEO Consultant

Definition

One method of targeting in search engine optimisation is the use of keywords or search phrases with the text of your site. Keyword phases contain multiple words, or the search term can be a single term.

Related terms: Query, Search terms

To achieve a high search engine placement for a relevant search, a website must contain the appropriate positioning and density of keywords or phrases related to the search terms used. This is a critical part of the search engine optimisation for any website.

What this means is that your site needs to have identified keywords and phrases which are likely to be used when searching for your product or service. By having a well selected batch of keywords you will have a far more effective web site. Your site will reach you target audience and your hit counter should rocket.

Not all potential customers think the way you do, or even as your marketing team think.   A keyword list needs to incorporate many things, including spelling mistakes. You will need to include these typos in a way that is not obvious to the searcher but which still captures your target audience.

At Fiery Phoenix we carry out comprehensive keyword research, which can then be incorporated into the existing site content. However it is usual that additional content, and a re-working of content, to make the most of the new keywords is required.