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Top 10 Ways to Use a Newsletter

A newsletter can do so much for you in terms of external and internal marketing. You will be targeting known purchasers of your products and services through an effective low cost marketing strategy.

1. Remind Your Customers You Are Still Around With the Occasional Newsletter
You’re a busy entrepreneur running a business. If you don't have time to send a newsletter this month or week, don't worry about it. You can send an update whenever you are ready; you don’t need to get yourself tied down to specific dates. We have clients who simply loose all inspiration, and sometimes the will to live, when faced with creating a 'regular' update. They should be brimming with excitement at all the exciting news they have for their customers.

2. Send Christmas, Easter, or Any Other Holiday, E-Cards Or Promotions
Create attention-grabbing postcards style newsletters for that special holiday greeting or promotion. Attractive, graphical emails, with a great promotional offer can boost sales for those holiday seasons.

3. Customise ‘Welcome’ Emails with Special Offers
You can customise the first message sent to new subscribers confirming their subscription to your Newsletter. Start the, hopefully, long standing relationship well, by including a special offer discount voucher, set of documentation etc, to thank them for joining your mailing list.

4. Split Out Your Lists for Different Departments, Clients, or Customers
It is possible to create as many email lists and interest groups as you want. Divide your campaigns by age, keywords, database fields, interest groups, subscription date, etc. to send specifically targeted newsletter campaigns within your main list of subscribers.

5. Survey your customers
It is simple to survey your customers. Just include your instructions in the email with a link to where your readers can complete their on-line surveys. Fiery Phoenix can also create the survey forms on your website.

6. Send Out Invitations For Events, Fundraisers, Training And Webinars (Web-based Seminars)
Create anticipation and build attendance figures for your next event by sending attention-grabbing emails telling customers about the event. You will be able to see exactly who opened your emails, and how many times they were opened also if they were forwarded on to others. Send follow-ups to those who didn't open. Use the statistics gained to target future invitations on those who have opened or clicked similar campaigns in the past.

7. Send Discount Vouchers/Codes
Discount vouchers are a great way to reward that faithful customer or establish a new relationship. Just include a discount code or voucher with your next newsletter campaign and watch your click through numbers take flight! Send an automatic birthday present email to your customers, there is nothing like the personal touch ;o)

8. Let Your Customers Know About Your New Products And Services
Tell your customers about the features and benefits of a new service or product. Model the look and feel, and the content, of your email on your web pages. Visitors to your site from your email will have a smooth transition, seamlessly moving from your email to your web site for that all-important additional information and invitation to buy.

Anyone subscribing to the Fiery Phoenix Newsletter will already have seen a newsletter of this type, as we expand our services on a regular basis.

9. Send Internal Newsletters To Employees, Franchisees, And Associates
Send out regular informational emails to your staff and partners, this option is for those companies who have more than just a handful of staff ;0). Keep them informed of the latest organisational changes, any new policies, updated sales targets, achievements and awards. You can create attractive campaigns that not only communicate the main points in words, but will also project your organisations image and branding. For feedback on the campaign you can easily track the response to your email from the readers.

10. Link A Sign-up Option To Your Shopping Cart
It is possible to integrate your eCommerce shopping cart with an newsletter subscription. Simply add an email opt-in checkbox to your site. Whenever someone completes a purchase you can automatically include their email address on your mailing list. A confirmation email will be sent to your new subscriber.