When using Search Engine Optimisation you must always consider your true readers first when producing a web site - not the search engines. A well-constructed site will attract the attention of the search engines. However a poorly constructed site will be invisible to the search engines and in turn your customers.
Basically a huge number of websites will never be found by those search engines that 90% of internet users regularly use for searching.
Why is this?
The straightforward answer... Due to simple and frankly rather worrying errors or omissions.
- The site developers, who have sometimes been paid large sums of money, do not develop with search engines in mind.
- They usually cater for the marketing department, and not the end- user.
- Developers do not always understand the value of links
- The importance of selecting the correct keywords (the words used to search in the internet) is usually not relevant to a website developer.
- In some cases the most artistic and beautiful sites are created - which sadly are totally invisible to the search engines.
Ask yourself - How will your customers find your sites if not through the search engines? Can you afford to have an invisible site?
In summary SEO will ensure that your site:
- Avoids techniques that will make it invisible to Search engines
- Is created using pages that search engines can read
- Will be indexed by search engines as you want
- Uses the correct keywords for your customer base
- Uses pages that give your site greater visibility in search engines
- Encourages other sites to link to it
- Keeps track of how well the site is performing
- Uses local information within the search engines
- WILL BE SEEN BY YOUR CUSTOMERS
So take that first step now and request a FREE Site Review today!
